Know Your Engines

Tune Up Your Site

Submit Your Web Pages

The average money-making real estate web site generates more than $40,000 a year in new business. Some exceptional sites contribute over $300,000 a year.

YOUR site could be doing just as well!

The difference that makes the difference is Top 20 Search Engine Placement.

Why Your Site Rank Matters!

According to the a study conducted by the Georgia Institute of Technology, nearly 90% of traffic to most Web sites comes from the major search engines.

• 87% via search engines
• 86% follow links from other pages
• 62% find through printed media
• 57% visit recommended sites
• 30% watched a TV commercial
• 31% follow up on email

Search engines are the number one way people find Web sites. This study proves something you already know – good positioning in the search engines is the BEST way to produce big results!

Even more proof...

Using HitBox technology, we measured both the traffic and where the traffic came from of a popular "For Sale By Owner" web site.

• Search Engines  37.17%
• Bookmarks  24.25%
• byownersales.com  16.83%
• ired.com  7.92%
• reals.com  7.42%
• various single domains  6.41%

We also studied a large site designed to attract BUYERS in the Eugene, Oregon area. Search engines accounted for over a third of all BUYER leads.

• Search Engines  30.95%
• oip.net  28.57%
• Bookmarks  19.04%
• various single domains.............21.44%

All in all, we tracked a total of 16 popular residential real estate sites for a total of 8 weeks. In every case search engines accounted for no less than 30% of the traffic and as high as 76% of all traffic.

The most effective way to find yourself in front of a constant stream of new buyers and sellers is to make your site easily found by having one or more of your web pages prominently displayed on search engines.

To pull it off you need to do three things well.

• Understand search engine submission rules,
• Optimize your web pages to be search engine friendly, and
• Submit EVERY page to all the top engines - consistently and persistently.

Know Your Engines

Search engines like Excite, AltaVista and Hotbot are the card-catalogs or gateways of the Internet. Search engines categorize and search web sites based on keywords or concepts. Rarely do humans get involved. Automatic spiders crawl your web page and index it according to the words on the page, the page <Title> and meta tags.

Search directories categorize Web sites by subject and presents them according to relevancy based on what you enter in the search field. Most directories will not spider your site and some, like Yahoo, are manned by real people who have the final decision whether your site gets included in their directory or not.

Every search engine ranks pages their own way. What works well on one engine may not work on another engine. To complicate matters even more, the search engines are constantly changing their search algorithms. For example, AltaVista seems to change their ranking index every 6 to 8 weeks.

Tune Up Your Site

If you are serious about using the search engines to promote and grow your online real estate business, you need to focus your efforts here. Every page of your web site should be optimized with the following five elements:

1. Page Title

2. Meta Tag Description

3. Meta Tag Keywords

4. Header Tags w/keywords

5. Keywords first 200 words

Page Title: This is the title that appears on the top of your browser. It is critical you use the geographic area you serve in your title as most people will type in a search that includes their geographic area of interest. For example:

• homes in San Jose, CA

• California real estate

• San Jose CA real estate agents

The html code looks like this:

<TITLE>San Jose CA real estate: Buying or selling a home in San Jose California is smart. Find out why...</TITLE>

Meta Tag Description: In the html code of your web page, there is a place to write two or three sentence Meta Tag Description of your site. This source code should look something like this:

<meta name="description" content="Buy or sell a home in San Jose. California real estate is hot. Search schools, daycare, neighborhoods and more. Visit RE/MAX of San Jose: Your California housing specialists.">

Meta Tag Keywords: In the html code of your web page, there is a place to write a series of "keywords" that pertain to your site. The best keywords to use are words or phrases ordinary buyers and sellers would type into a search engine to find real estate in your area.

Here is an example:

<meta name="keywords" content="San Jose real estate, California, estate, real estate, realestate, homes, houses, land, broker, agent, RE/MAX, sell a home, buy a home, property, Silicon Valley, rent">

Header Tags w/Keywords: Many search engines look for keywords within the Header Tags of your body text. You will gain greater positioning if your pages include descriptive header tags. This is a header tag.

<H>Welcome to San Jose, CA Real Estate!</H>

Keywords in Your Text: Sprinkle a good dose of keywords throughout the body text of your web pages - especially within the first 200 words. Some engines also give preference to pages with start and end with the same keywords or keyword phrases.

Submit Your Site

Most agents submit one or two pages of their webs sites whenever they think about it. Successful marketers submit EVERY page of their web sites, every month, to all the major search engines.

Anything less is not good enough. The stakes are too high. The potential too great. And this where we come in...

SiteTrakz

Exclusive Real Estate Web Site Promotion Service

Just one top ranking page on any major search engine can drive dozens, even hundreds of buyers and sellers to your web site each and every month.

To gain numerous Top 20 pages and to start taking more than your fair share of the online business you need to do three things well:

• Know Your Engines

• Optimize Your Site

• Submit EVERY Page

It's quite a chore, but NOW it just got easier! Hire us to promote your site and you get:

• Full Site Submission

• 30-Page Optimized Doorway Site

• Inclusion in our Link Popularity Network

• Monthly Submission Reports

Full Site Submission

Our strategy is simple, yet powerful.

Unlike most search engine submission services that charge $19.95 or more to submit ONE PAGE, ONE TIME to over 500 search engines... we focus on submitting your entire site to the most important search engines.

We submit every page of your web site to all of the major search engines, according to each engine's published submission rules, until your entire site has been submitted. Then we start over and do it again and again - each and every month for ONE Full Year. You also get...

Highly Optimized 30-Page Real Estate Web Site Hosted on Our Servers

Many of the "template" real estate web sites available from iLead, iProCenter, QuantumLeapSystems, Homes.com, iHouse, and Homeseekers.com make great MAIN sites, but they lack the inherent elements necessary to get indexed and ranked on the search engines. (More Info)

Realizing this, we will build you a highly optimized 30-page "doorway" web site designed specifically to rank high on the search engines for real estate searches in your local area. We host this new site on our servers, and submit every page of this new site to all the major search engines on your behalf in addition to submitting every page of your main site.

What this means is you will have TWO distinct web sites being submitted to all the major search engines on your behalf - your main site and your new, highly optimized web site! Plus we offer a BONUS lead capture system! (Click Here for Sample)

Inclusion in our Link Popularity Network

Link popularity is one of the most critical, most overlooked elements required to get your web site ranked high on the search engines. Consider...

• Google uses Link Popularity as its primary method of ranking a web site in their search results.
• Hotbot, MSN, AltaVista, Lycos, Northern Light, Excite and all the Inktomi engines now factor Link Popularity, in one form or another, to determine how well a site will rank in their results.

What is link popularity?

Simply put, link popularity is the total number of web sites that link to your web site. The more links pointing to your site, the higher you score - and (all else being equal) high score wins.

Unfortunately, most of the strategies available to help increase the link popularity of your web site are either too time consuming or too costly:

• Scour the internet for a complimentary sites, track down the owner, make contact, and ask them to link or trade links. (A solid strategy, but time consuming)

• Pay a service provider $497 to $1,500 to do the work and secure 25-100 links. (Good, but costly)

• Buy, install, and manage a server-side reciprocal link tracking program. (Inconvenient and risky)

• Submit your site to thousands of Free-For-All sites. (Absolutely worthless)

• Write numerous articles, include a link to your site, and hope someone publishes them. (Time consuming)

• Spend $50+ a month to join a Protected Link Farm (Good, but costly)

We solve all of these problems by giving you TWO links in our in-house Link Popularity Network... your main site and one link pointing to your new, highly optimized 30-page doorway site. This means you INSTANTLY receive over 100 INCOMING LINKS to both of your web sites! This BONUS will be made available January 15th, a $97 value!

Monthly Submission Reports

We track the results of our submission efforts for both your main site and your new 30-page web site and we will provide you with a copy of these submission efforts upon request once a month via email. (Click Here for Sample)

Special Bonus

Order Sitetrakz for only $147 a year and you will also receive a personal,
Comprehensive Web Site Analysis report guaranteed to "tell it like it really is" and let you know exactly what you need to do to YOUR MAIN SITE to dominate the search engines.

Submitting every page to the major search engines - every month - is absolutely critical.

But it is only ONE STEP of a TWO STEP process. To get the most benefit, you also need to make your web site search engine friendly.

Order Now and our technicians will "act like a search engine" and let you know exactly what you need to do to your MAIN web site to dominate the search engines for your specific area. Follow their advice and we GUARANTEE dramatic results.

3 Convenient Ways To Order!

1. Order quick and easy with our secure on-line order form.  Ordering on-line is safe, fast, and convenient...
2. Click Here for an order form that you can print out and FAX or MAIL.
3. CALL (775) 841-6332 for personal ordering assistance.

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